I strongly recommend that you print out the reading so you can mark it up! If I were encountering this reading for the first time, I would print the article, then keep the lightly annotated digital versions that I provide here handy as I read! Do not expect to understand every word. Again, if I were encountering for the first time, I would read each paragraph very rapidly, then read it again carefully working to grasp the main point. you may just skim the passages in italics.
Theory: from Fredric Jameson, “Postmodernism or the Cultural Logic of Late Capital”
You can also read a brief intro to the article here.
You can also read a brief intro to the article here.
Practice: borrowing subject matter, seeing shoes. A quick practice in Modern methods for drawing. Wear or bring good
shoes to class. Good, up for interpretation.
The lightly annotated version
"Post-Modernism, Or the Cultural Logic of Late Capital" by Fredric Jameson
Source: Postmodernism, or, The Cultural Logic of Late Capitalism Verso, 1991. Just two sections from Chapter 1 reproduced here.
Source: Postmodernism, or, The Cultural Logic of Late Capitalism Verso, 1991. Just two sections from Chapter 1 reproduced here.
Introduction
The last few years have been marked by an
inverted millenarianism in which premonitions of the future, catastrophic or
redemptive, have been replaced by senses of the end of this or that (the end of
ideology, art, or social class; the "crisis" of Leninism, social
democracy, or the welfare state, etc., etc.); taken together, all of these
perhaps constitute what is increasingly called postmodernism. The case for its
existence depends on the hypothesis of some radical break or coupure, generally
traced back to the end of the 1950s or the early 1960s.
As the
word itself suggests, this break is most often related to notions of the waning
or extinction of the hundred-year-old modern movement (or to its ideological or
aesthetic repudiation). Thus abstract expressionism in painting, existentialism
in philosophy, the final forms of representation in the novel, the films of the
great auteurs, or the modernist school of poetry (as institutionalized and
canonized in the works of Wallace Stevens) all are now seen as the final,
extraordinary flowering of a high-modernist impulse which is spent and
exhausted with them. The enumeration of what follows, then, at once becomes
empirical, chaotic, and heterogeneous: Andy Warhol and pop art, but also
photorealism, and beyond it, the "new expressionism"; the moment, in
music, of John Cage, but also the synthesis of classical and
"popular" styles found in composers like Phil Glass and Terry Riley,
and also punk and new wave rock (the Beatles and the Stones now standing as the
high-modernist moment of that more recent and rapidly evolving tradition); in
film, Godard, post-Godard, and experimental cinema and video, but also a whole
new type of commercial film (about which more below); Burroughs, Pynchon, or
Ishmael Reed, on the one hand, and the French nouveau roman and its succession,
on the other, along with alarming new kinds of literary criticism based on some
new aesthetic of textuality or ecriture . . . The list might be extended
indefinitely; but does it imply any more fundamental change or break than the
periodic style and fashion changes determined by an older high-modernist
imperative of stylistic innovation?
![]() |
| Richard Estes, Central Savings, Tkts Line, 2005, oil on canvas, photorealism |
| Richard Estes, Telephone Booths, 1968, oil on canvas |
It is
in the realm of architecture, however, that modifications in aesthetic
production are most dramatically visible, and that their theoretical problems
have been most centrally raised and articulated; it was indeed from
architectural debates that my own conception of postmodernism -- as it will be
outlined in the following pages -- initially began to emerge. More decisively
than in the other arts or media, postmodernist positions in architecture have
been inseparable from an implacable critique of architectural high modernism
and ofFrank
Lloyd Wright or the so-called international style (Le
Corbusier, Mies, etc), where formal criticism and analysis (of the
high-modernist transformation of the building into a virtual sculpture, or
monumental "duck;" as Robert Venturi puts it)1 are
at one with reconsiderations on the level of urbanism and of the aesthetic
institution. High modernism is thus credited with the destruction of the fabric
of the traditional city and its older neighborhood culture (by way of the
radical disjunction of the new Utopian high-modernist building from its
surrounding context), while the prophetic elitism and authoritarianism of the
modern movement are remorselessly identified in the imperious gesture of the
charismatic Master.
| Frank Lloyd Wright, Fallingwater, 1935... |
Postmodernism
in architecture will then logically enough stage itself as a kind of aesthetic
populism, as the very title of Venturi's influential manifesto, Learning from Las Vegas, suggests.
However we may ultimately wish to evaluate this populist rhetoric,2 it
has at least the merit of drawing our attention to one fundamental feature of
all the postmodernisms enumerated above: namely, the effacement in them of the
older (essentially high-modernist) frontier between high culture and so-called
mass or commercial culture, and the emergence of new kinds of texts infused
with the forms, categories, and contents of that very culture industry so
passionately denounced by all the ideologues of the modern, from Leavis and the
American New Criticism all the way to Adorno and the Frankfurt School. The postmodernisms
have, in fact, been fascinated precisely by this whole "degraded"
landscape of schlock and kitsch, of TV series and Reader's Digest culture, of advertising and motels, of the
late show and the grade-B Hollywood film, of so-called paraliterature, with its
airport paperback categories of the gothic and the romance, the popular
biography, the murder mystery, and the science fiction or fantasy novel:
materials they no longer simply "quote;" as a Joyce or a Mahler might
have done, but incorporate into their very substance.
| Jeff Koons, Michael Jackson and Bubbles, 1988 kitsch and schlock? |
| Loren Munk, Clement Greenberg, 2006 |
A last
preliminary word on method: what follows is not to be read as stylistic
description, as the account of one cultural style or movement among others. I
have rather meant to offer a periodizing hypothesis, and that at a moment in
which the very conception of historical periodization has come to seem most
problematical indeed. I have argued elsewhere that all isolated or discrete cultural
analysis always involves a buried or repressed theory of historical
periodization; in any case, the conception of the "genealogy" largely
lays to rest traditional theoretical worries about so-called linear history,
theories of "stages;" and teleological historiography. In the present
context, however, lengthier theoretical discussion of such (very real) issues
can perhaps be replaced by a few substantive remarks.
One of
the concerns frequently aroused by periodizing hypotheses is that these tend to
obliterate difference and to project an idea of the historical period as
massive homogeneity (bounded on either side by inexplicable chronological
metamorphoses and punctuation marks). This is, however, precisely why it seems
to me essential to grasp postmodernism not as a style but rather as a cultural
dominant: a conception which allows for the presence and coexistence of a range
of very different, yet subordinate, features.
| Loren Munk, 2007 |
Consider,
for example, the powerful alternative position that post-modernism is itself
little more than one more stage of modernism proper (if not, indeed, of the
even older romanticism); it may indeed be conceded that all the features of
postmodernism I am about to enumerate can be detected, full-blown, in this or
that preceding modernism (including such astonishing genealogical precursors as
Gertrude Stein, Raymond Roussel, or Marcel Duchamp, who may be considered
outright postmodernists, avant la lettre). What has not been taken into account
by this view, however, is the social position of the older modernism, or better
still, its passionate repudiation by an older Victorian and post-Victorian
bourgeoisie for whom its forms and ethos are received as being variously ugly,
dissonant, obscure, scandalous, immoral, subversive, and generally
"antisocial." It will be argued here, however, that a mutation in the
sphere of culture has rendered such attitudes archaic. Not only are Picasso and
Joyce no longer ugly; they now strike us, on the whole, as rather
"realistic," and this is the result of a canonization and academic
institutionalization of the modern movement generally that can be traced to the
late 1950s. This is surely one of the most plausible explanations for the
emergence of postmodernism itself, since the younger generation of the 1960s
will now confront the formerly oppositional modern movement as a set of dead
classics, which "weigh like a nightmare on the brains of the living;"
as Marx once said in a different context. As for the postmodern revolt against
all that, however, it must equally be stressed that its own offensive
features-from obscurity and sexually explicit material to psychological squalor
and overt expressions of social and political defiance, which transcend
anything that might have been imagined at the most extreme moments of high
modernism-no longer scandalize anyone and are not only received with the
greatest complacency but have themselves become institutionalized and are at
one with the official or public culture of Western society.
What
has happened is that aesthetic production today has become integrated into
commodity production generally: the frantic economic urgency of producing fresh
waves of ever more novel-seeming goods (from clothing to airplanes), at ever
greater rates of turnover, now assigns an increasingly essential structural
function and position to aesthetic innovation and experimentation. Such
economic necessities then find recognition in the varied kinds of institutional
support available for the newer art, from foundations and grants to museums and
other forms of patronage. Of all the arts, architecture is the closest
constitutively to the economic, with which, in the form of commissions and land
values, it has a virtually unmediated relationship. It will therefore not be
surprising to find the extraordinary flowering of the new postmodern
architecture grounded in the patronage of multinational business, whose
expansion and development is strictly contemporaneous with it. Later I will
suggest that these two new phenomena have an even deeper dialectical
interrelationship than the simple one-to-one financing of this or that
individual project. Yet this is the point at which I must remind the reader of
the obvious; namely, that this whole global, yet American, postmodern culture
is the internal and superstructural expression of a whole new wave of American
military and economic domination throughout the world: in this sense, as
throughout class history, the underside of culture is blood, torture, death,
and terror.
| Ward Shelley, Autonomous Art V.1 (detail), 2007-9, oil and toner on mylar. source |
The
first point to be made about the conception of periodization in dominance,
therefore, is that even if all the constitutive features of post-modernism were
identical with and coterminous to those of an older modernism -- a position I
feel to be demonstrably erroneous but which only an even lengthier analysis of
modernism proper could dispel -- the two phenomena would still remain utterly
distinct in their meaning and social function, owing to the very different
positioning of postmodernism in the economic system of late capital and, beyond
that, to the transformation of the very sphere of culture in contemporary
society.
This
point will be further discussed at the conclusion of this book. I must now
briefly address a different kind of objection to periodization, a concern about
its possible obliteration of heterogeneity, one most often expressed by the
Left. And it is certain that there is a strange quasi-Sartrean irony -- a
"winner loses" logic -- which tends to surround any effort to
describe a "system;" a totalizing dynamic, as these are detected in
the movement of contemporary society. What happens is that the more powerful
the vision of some increasingly total system or logic -- the Foucault of the
prisons book is the obvious example -- the more powerless the reader comes to
feel. Insofar as the theorist wins, therefore, by constructing an increasingly
closed and terrifying machine, to that very degree he loses, since the critical
capacity of his work is thereby paralyzed, and the impulses of negation and
revolt, not to speak of those of social transformation, are increasingly
perceived as vain and trivial in the face of the model itself.
I have
felt, however, that it was only in the light of some conception of a dominant
cultural logic or hegemonic norm that genuine difference could he measured and
assessed. I am very far from feeling that all cultural production today is
"postmodern" in the broad sense I will be conferring on this term.
The postmodern is, however, the force field in which very different kinds of
cultural impulses -- what Raymond Williams has usefully termed
"residual" and "emergent" forms of cultural production --
must make their way. If we do not achieve some general sense of a cultural
dominant, then we fall back into a view of present history as sheer
heterogeneity, random difference, a coexistence of a host of distinct forces
whose effectivity is undecidable. At any rate, this has been the political
spirit in which the following analysis was devised: to project some conception
of a new systematic cultural norm and its reproduction in order to reflect more
adequately on the most effective forms of any radical cultural politics today.
The
exposition will take up in turn the following constitutive features of the
postmodern: a new depthlessness, which finds its prolongation both in
contemporary "theory" and in a whole new culture of the image or the
simulacrum; a consequent weakening of historicity, both in our relationship to
public History and in the new forms of our private temporality, whose
"schizophrenic" structure (following Lacan) will determine new types
of syntax or syntagmatic relationships in the more temporal arts; a whole new
type of emotional ground tone -- what I will call "intensities" --
which can best be grasped by a return to older theories of the sublime; the
deep constitutive relationships of all this to a whole new technology, which is
itself a figure for a whole new economic world system; and, after a brief
account of postmodernist mutations in the lived experience of built space
itself, some reflections on the mission of political art in the bewildering new
world space of late or multinational capital.
| Van Gogh, Peasant Shoes, 1887 "one of the canonical works of high modernism in visual art" |
I
We will
begin with one of the canonical works of high modernism in visual art, Van
Gogh's well-known painting
of the peasant shoes, an example which, as you can imagine, has not been
innocently or randomly chosen. I want to propose two ways of reading this
painting, both of which in some fashion reconstruct the reception of the work
in a two-stage or double-level process.
I first
want to suggest that if this copiously reproduced image is not to sink to the
level of sheer decoration, it requires us to reconstruct some initial situation
out of which the finished work emerges. Unless that situation -- which has
vanished into the past -- is somehow mentally restored, the painting will
remain an inert object, a reified end product impossible to grasp as a symbolic
act in its own right, as praxis and as production.
This
last term suggests that one way of reconstructing the initial situation to
which the work is somehow a response is by stressing the raw materials, the
initial content, which it confronts and reworks, transforms, and appropriates.
In Van Gogh that content, those initial raw materials, are, I will suggest, to
be grasped simply as the whole object world of agricultural misery, of stark
rural poverty, and the whole rudimentary human world of backbreaking peasant
toil, a world reduced to its most brutal and menaced, primitive and
marginalized state.
| "Hallucinatory Surface of Color" Van Gogh, Peach Tree in Blossom, 1887ish |
There
is, to be sure, a second reading of Van Gogh which can hardly be ignored when
we gaze at this particular painting, and that is Heidegger's central analysis
in Der Ursprung des Kunstwerkes,
which is organized around the idea that the work of art emerges within the gap
between Earth and World, or what I would prefer to translate as the meaningless
materiality of the body and nature and the meaning endowment of history and of
the social. We will return to that particular gap or rift later on; suffice it
here to recall some of the famous phrases that model the process whereby these
henceforth illustrious peasant shoes slowly re-create about themselves the
whole missing object world which was once their lived context. "In
them;" says Heidegger, "there vibrates the silent call of the earth,
its quiet gift of ripening corn and its enigmatic self-refusal in the fallow
desolation of the wintry field." "This equipment," he goes on,
"belongs to the earth, and
it is protected in the world of the peasant woman. . . . Van Gogh's painting is
the disclosure of what the equipment, the pair of peasant shoes, is in truth.
. . .
This entity emerges into the unconcealment of its being;'3 by way of the mediation of the work of art, which draws the whole absent world and earth into revelation around itself, along with the heavy tread of the peasant woman, the loneliness of the field path, the hut in the clearing, the worn and broken instruments of labor in the furrows and at the hearth Heidegger's account needs to be completed by insistence on the renewed materiality of the work, on the transformation of one form of materiality -- the earth itself and its paths and physical objects -- into that other materiality of oil paint affirmed and foregrounded in its own right and for its own visual pleasures, but nonetheless it has a satisfying plausibility. At any rate, both readings may be described as hermeneutical, in the sense in which the work in its inert, objectal form is taken as a clue or symptom for some vaster reality which replaces it as its ultimate truth. Now we need to look at some shoes of a different kind, and it is pleasant to be able to draw for such an image on the recent work of the central figure in contemporary visual art.
Andy Warhol's Diamond
Dust Shoes evidently no longer speaks to us with any of the immediacy
of Van Gogh's footgear; indeed, I am tempted to say that it does not really
speak to us at all. Nothing in this painting organizes even a minimal place for
the viewer, who confronts it at the turning of a museum corridor or gallery
with all the contingency of some inexplicable natural object. Or the level of
the content, we have to do with what are now far more clearly fetishes, in both
the Freudian and the Marxian senses (Derrida remarks, somewhere, about the
Heideggerian Paar Bauernschuhe,
that the Van Gogh footgear are a heterosexual pair, which allows neither for
perversion nor for fetishization). Here, however, we have a random collection
of dead objects hanging together on the canvas like so many turnips, as shorn
of their earlier life world as the pile of shoes left over from Auschwitz or
the remainders and tokens of some incomprehensible and tragic fire in a packed
dance hall.
There is therefore in Warhol no way to complete the hermeneutic gesture and restore to these oddments that whole larger lived context of the dance hall or the ball, the world of jetset fashion or glamour magazines. Yet this is even more paradoxical in the light of biographical information: Warhol began his artistic career as a commercial illustrator for shoe fashions and a designer of display windows in which various pumps and slippers figured prominently. Indeed, one is tempted to raise here -- far too prematurely -- one of the central issues about postmodernism itself and its possible political dimensions: Andy Warhol's work in fact turns centrally around commodification, and the great billboard images of the Coca-Cola bottle or the Campbell's soup can, which explicitly foreground the commodity fetishism of a transition to late capital, ought to be powerful and critical political statements. If they are not that, then one would surely want to know why, and one would want to begin to wonder a little more seriously about the possibilities of political or critical art in the postmodern period of late capital.
. . .
This entity emerges into the unconcealment of its being;'3 by way of the mediation of the work of art, which draws the whole absent world and earth into revelation around itself, along with the heavy tread of the peasant woman, the loneliness of the field path, the hut in the clearing, the worn and broken instruments of labor in the furrows and at the hearth Heidegger's account needs to be completed by insistence on the renewed materiality of the work, on the transformation of one form of materiality -- the earth itself and its paths and physical objects -- into that other materiality of oil paint affirmed and foregrounded in its own right and for its own visual pleasures, but nonetheless it has a satisfying plausibility. At any rate, both readings may be described as hermeneutical, in the sense in which the work in its inert, objectal form is taken as a clue or symptom for some vaster reality which replaces it as its ultimate truth. Now we need to look at some shoes of a different kind, and it is pleasant to be able to draw for such an image on the recent work of the central figure in contemporary visual art.
| Andy Warhol, Diamond Dust Shoes, 1980 |
![]() |
shoes, Holocaust Museum, Washington, DC![]() |
There is therefore in Warhol no way to complete the hermeneutic gesture and restore to these oddments that whole larger lived context of the dance hall or the ball, the world of jetset fashion or glamour magazines. Yet this is even more paradoxical in the light of biographical information: Warhol began his artistic career as a commercial illustrator for shoe fashions and a designer of display windows in which various pumps and slippers figured prominently. Indeed, one is tempted to raise here -- far too prematurely -- one of the central issues about postmodernism itself and its possible political dimensions: Andy Warhol's work in fact turns centrally around commodification, and the great billboard images of the Coca-Cola bottle or the Campbell's soup can, which explicitly foreground the commodity fetishism of a transition to late capital, ought to be powerful and critical political statements. If they are not that, then one would surely want to know why, and one would want to begin to wonder a little more seriously about the possibilities of political or critical art in the postmodern period of late capital.
| Warhol, Coca-cola Bottles, 196_ |
But
there are some other significant differences between the high-modernist and the
postmodernist moment, between the shoes of Van Gogh and the shoes of Andy
Warhol, on which we must now very briefly dwell. The first and most evident is
the emergence of a new kind of flatness or depthlessness, a new kind of
superficiality in the most literal sense, perhaps the supreme formal feature of
all the postmodernisms to which we will have occasion to return in a number of
other contexts. Then we must surely come to terms with the role of photography
and the photographic negative in contemporary art of this kind; and it is this,
indeed, which confers its deathly quality to the Warhol image, whose glacéd
X-ray elegance mortifies the reified eye of the viewer in a way that would seem
to have nothing to do with death or the death obsession or the death anxiety on
the level of content. It is indeed as though we had here to do with the
inversion of Van Gogh's Utopian gesture: in the earlier work a stricken world
is by some Nietzschean fiat and act of the will transformed into the stridency
of Utopian color. Here, on the contrary, it is as though the external and
colored surface of things -- debased and contaminated in advance by their
assimilation to glossy advertising images -- has been stripped away to reveal
the deathly black-and-white substratum of the photographic negative which
subtends them. Although this kind of death of the world of appearance becomes
thematized in certain of Warhol's pieces, most notably the traffic
accidents or the electric
chair series, this is not, I think, a matter of content any longer but
of some more fundamental mutation both in the object world itself -- now become
a set of texts or simulacra -- and in the disposition of the subject.
All of
which brings me to a third feature to be developed here, what I will call the
waning of affect in postmodern culture. Of course, it would be inaccurate to
suggest that all affect, all feeling or emotion, all subjectivity, has vanished
from the newer image. Indeed, there is a kind of return of the repressed
in Diamond Dust Shoes, a
strange, compensatory, decorative exhilaration, explicitly designated by the
title itself, which is, of course, the glitter of gold dust, the spangling of
gilt sand that seals the surface of the painting and yet continues to glint at
us.
Think, however, of Rimbaud's magical flowers "that look back at you," or of the august premonitory eye flashes of Rilke's archaic Greek torso which warn the bourgeois subject to change his life; nothing of that sort here in the gratuitous frivolity of this final decorative overlay. In an interesting review of the Italian version of this essay,4Remo Ceserani expands this foot fetishism into a fourfold image which adds to the gaping "modernist" expressivity of the Van Gogh-Heidegger shoes the "realist" pathos of Walker Evans and James Agee (strange that pathos should thus require a team!); while what looked like a random assortment of yesteryear's fashions in Warhol takes on, in Magritte, the carnal reality of the human member itself, now more phantasmic than the leather it is printed on. Magritte, unique among the surrealists, survived the sea change from the modern to its sequel, becoming in the process something of a postmodern emblem: the uncanny, Lacanian foreclusion, without expression. The ideal schizophrenic, indeed, is easy enough to please provided only an eternal present is thrust before the eyes, which gaze with equal fascination on an old shoe or the tenaciously growing organic mystery of the human toenail. Ceserani thereby deserves a semiotic cube of his own:
Think, however, of Rimbaud's magical flowers "that look back at you," or of the august premonitory eye flashes of Rilke's archaic Greek torso which warn the bourgeois subject to change his life; nothing of that sort here in the gratuitous frivolity of this final decorative overlay. In an interesting review of the Italian version of this essay,4Remo Ceserani expands this foot fetishism into a fourfold image which adds to the gaping "modernist" expressivity of the Van Gogh-Heidegger shoes the "realist" pathos of Walker Evans and James Agee (strange that pathos should thus require a team!); while what looked like a random assortment of yesteryear's fashions in Warhol takes on, in Magritte, the carnal reality of the human member itself, now more phantasmic than the leather it is printed on. Magritte, unique among the surrealists, survived the sea change from the modern to its sequel, becoming in the process something of a postmodern emblem: the uncanny, Lacanian foreclusion, without expression. The ideal schizophrenic, indeed, is easy enough to please provided only an eternal present is thrust before the eyes, which gaze with equal fascination on an old shoe or the tenaciously growing organic mystery of the human toenail. Ceserani thereby deserves a semiotic cube of his own:
![]() |
| Andy Warhol, MArilyn Diptych, 1962 |
The
waning of affect is, however, perhaps best initially approached by way of the
human figure, and it is obvious that what we have said about the
commodification of objects holds as strongly for Warhol's human subjects: stars
-- like Marilyn
Monroe -- who are themselves commodified and transformed into their
own images. And here too a certain brutal return to the older period of high
modernism offers a dramatic shorthand parable of the transformation in
question. Edward Munch's painting The Scream is,
of course, a canonical expression of the great modernist thematics of
alienation, anomie, solitude, social fragmentation, and isolation, a virtually
programmatic emblem of what used to be called the age of anxiety. It will here
be read as an embodiment not merely of the expression of that kind of affect
but, even more, as a virtual deconstruction of the very aesthetic of expression
itself, which seems to have dominated much of what we call high modernism but
to have vanished away -- for both practical and theoretical reasons -- in the
world of the postmodern. The very concept of expression presupposes indeed some
separation within the subject, and along with that a whole metaphysics of the
inside and outside, of the wordless pain within the monad and the moment in
which, often cathartically, that "emotion" is then projected out and
externalized, as gesture or cry, as desperate communication and the outward
dramatization of inward feeling.
This is
perhaps the moment to say something about contemporary theory, which has, among
other things, been committed to the mission of criticizing and discrediting
this very hermeneutic model of the inside and the outside and of stigmatizing
such models as ideological and metaphysical. But what is today called
contemporary theory -- or better still, theoretical discourse -- is also, I
want to argue, itself very precisely a postmodernist phenomenon. It would
therefore be inconsistent to defend the truth of its theoretical insights in a
situation in which the very concept of "truth" itself is part of the
metaphysical baggage which poststructuralism seeks to abandon. What we can at
least suggest is that the poststructuralist critique of the hermeneutic, of
what I will shortly call the depth model, is useful for us as a very
significant symptom of the very postmodernist culture which is our subject
here.
![]() |
| Edvard Munch, The Scream, 1893 |
Overhastily,
we can say that besides the hermeneutic model of inside and outside which
Munch's painting develops, at least four other fundamental depth models have
generally been repudiated in contemporary theory: (1) the dialectical one of
essence and appearance (along with a whole range of concepts of ideology or
false consciousness which tend to accompany it); (2) the Freudian model of
latent and manifest, or of repression (which is, of course, the target of
Michel Foucault's programmatic and symptomatic pamphlet La Volante de savoir [The history of Sexuality]); (3) the
existential model of authenticity and inauthenticity whose heroic or tragic
thematics are closely related to that other great opposition between alienation
and disalienation, itself equally a casualty of the poststructural or
postmodern period; and (4) most recently, the great semiotic opposition between
signifier and signified, which was itself rapidly unraveled and deconstructed
during its brief heyday in the 1960s and 1970s. What replaces these various
depth models is for the most part a conception of practices, discourses, and
textual play, whose new syntagmatic structures we will examine later on; let it
suffice now to observe that here too depth is replaced by surface, or by
multiple surfaces (what is often called intertextuality is in that sense no
longer a matter of depth).
Returning
now for one last moment to Munch's painting, it seems evident that The Scream subtly but elaborately
disconnects its own aesthetic of expression, all the while remaining imprisoned
within it. Its gestural content already underscores its own failure, since the
realm of the sonorous, the cry, the raw vibrations of the human throat, are
incompatible with its medium (something underscored within the work by the
homunculus's lack of ears). Yet the absent scream returns, as it were, in a
dialectic of loops and spirals, circling ever more closely toward that even
more absent experience of atrocious solitude and anxiety which the scream was
itself to "express." Such loops inscribe themselves on the painted
surface in the form of those great concentric circles in which sonorous
vibration becomes ultimately visible, as on the surface of a sheet of water, in
an infinite regress which fans out from the sufferer to become the very
geography of a universe in which pain itself now speaks and vibrates through
the material sunset and landscape. The visible world now becomes the wall of
the monad on which this "scream running through nature" (Munch's
words)5 is
recorded and transcribed: one thinks of that character of Lautreamont who,
growing up inside a sealed and silent membrane, ruptures it with his own scream
on catching sight of the monstrousness of the deity and thereby rejoins the
world of sound and suffering.
All of
which suggests some more general historical hypothesis: namely, that concepts
such as anxiety and alienation (and the experiences to which they correspond,
as in The Scream) are no longer
appropriate in the world of the postmodern. The great Warhol figures -- Marilyn
herself or Edie Sedgewick -- the notorious cases of burnout and
self-destruction of the ending 1960s, and the great dominant experiences of
drugs and schizophrenia, would seem to have little enough in common any more
either with the hysterics and neurotics of Freud's own day or with those
canonical experiences of radical isolation and solitude, anomie, private
revolt, Van Gogh-type madness, which dominated the period of high modernism.
This shift in the dynamics of cultural pathology can be characterized as one in
which the alienation of the subject is displaced by the latter's fragmentation.
Such
terms inevitably recall one of the more fashionable themes in contemporary
theory, that of the "death" of the subject itself -- the end of the
autonomous bourgeois monad or ego or individual -- and the accompanying stress,
whether as some new moral ideal or as empirical description, on the decentering of that formerly centered
subject or psyche. (Of the two possible formulations of this notion -- the
historicist one, that a once-existing centered subject, in the period of
classical capitalism and the nuclear family, has today in the world of
organizational bureaucracy dissolved; and the more radical poststructuralist
position, for which such a subject never existed in the first place but
constituted something like an ideological mirage -- I obviously incline toward
the former; the latter must in any case take into account something like a
"reality of the appearance.")
***
Here
too Munch's painting stands as a complex reflection on this complicated
situation: it shows us that expression requires the category of the individual
monad, but it also shows us the heavy price to be paid for that precondition,
dramatizing the unhappy paradox that when you constitute your individual
subjectivity as a self-sufficient field and a closed realm, you thereby shut
yourself off from everything else and condemn yourself to the mindless solitude
of the monad, buried alive and condemned to a prison cell without egress.
Postmodernism
presumably signals the end of this dilemma, which it replaces with a new one.
The end of the bourgeois ego, or monad, no doubt brings with it the end of the
psychopathologies of that ego -- what I have been calling the waning of affect.
But it means the end of much more -- the end, for example, of style, in the
sense of the unique and the personal, the end of the distinctive individual
brush stroke (as symbolized by the emergent primacy of mechanical
reproduction). As for expression and feelings or emotions, the liberation, in
contemporary society, from the older anomie of
the centered subject may also mean not merely a liberation from anxiety but a
liberation from every other kind of feeling as well, since there is no longer a
self present to do the feeling. This is not to say that the cultural products
of the postmodern era are utterly devoid of feeling, but rather that such
feelings -- which it may be better and more accurate, following J.-F. Lyotard,
to call "intensities" -- are now free-floating and impersonal and
tend to be dominated by a peculiar kind of euphoria, a matter to which we will
want to return later on.
The
waning of affect, however, might also have been characterized, in the narrower
context of literary criticism, as the waning of the great high modernist
thematics of time and temporality, the elegiac mysteries of duree and memory
(something to be understood fully as much as a category of the literary criticism
associated with high modernism as with the works themselves). We have often
been told, however, that we now inhabit the synchronic rather than the
diachronic, and I think it is at least empirically arguable that our daily
life, our psychic experience, our cultural languages, are today dominated by
categories of space rather than by categories of time, as in the preceding
period of high modernism.6
II
…..
III
……
In the
most interesting postmodernist works, however, one can detect a more positive
conception of relationship, which restores its proper tension to the notion of
difference itself. This new mode of relationship through difference may
sometimes be an achieved new and original way of thinking and perceiving; more
often it takes the form of an impossible imperative to achieve that new
mutation in what can perhaps no longer be called consciousness. I believe that
the most striking emblem of this new mode of thinking relationships can be
found in the work of Nam June Paik, whose stacked or scattered television
screens, positioned at intervals within lush vegetation, or winking down at us
from a ceiling of strange new video stars, recapitulate over and over again
prearranged sequences or loops of images which return at dyssynchronous moments
on the various screens. The older aesthetic is then practiced by viewers, who,
bewildered by this discontinuous variety, decided to concentrate on a single
screen, as though the relatively worthless image sequence to be followed there
had some organic value in its own right. The postmodernist viewer, however, is
called upon to do the impossible, namely, to see all the screens at once, in
their radical and random difference; such a viewer is asked to follow the
evolutionary mutation of David Bowie in The Man Who Fell to Earth (who watches fifty-seven television
screens simultaneously) and to rise somehow to a level at which the vivid
perception of radical difference is in and of itself a new mode of grasping
what used to be called relationship: something for which the word collage is still only a very feeble
name.
IV
…
…
V
OPTIONAL...... read on if you wish!
OPTIONAL...... read on if you wish!
Now,
before concluding, I want to sketch an analysis of a full-blown postmodern
building -- a work which is in many ways uncharacteristic of that postmodern
architecture whose principal proponents are Robert Venturi, Charles Moore,
Michael Graves, and, more recently, Frank
Gehry, but which to my mind offers some very striking lessons about the
originality of postmodernist space. Let me amplify the figure which has run
through the preceding remarks and make it even more explicit: I am proposing
the notion that we are here in the presence of something like a mutation in
built space itself. My implication is that we ourselves, the human subjects who
happen into this new space, have not kept pace with that evolution; there has
been a mutation in the object unaccompanied as yet by any equivalent mutation
in the subject. We do not yet possess the perceptual equipment to match this
new hyperspace, as I will call it, in part because our perceptual habits were
formed in that older kind of space I have called the space of high modernism.
The newer architecture therefore -- like many of the other cultural products I
have evoked in the preceding remarks -- stands as something like an imperative
to grow new organs, to expand our sensorium and our body to some new, yet
unimaginable, perhaps ultimately impossible, dimensions.
The
building whose features I will very rapidly enumerate is the Westin
Bonaventure Hotel, built in the new Los Angeles downtown by the architect
and developer John Portman, whose other works include the various Hyatt
Regencies, the Peachtree Center in Atlanta, and the Renaissance Center in
Detroit. I have mentioned the populist aspect of the rhetorical defense of
postmodernism against the elite (and Utopian) austerities of the great
architectural modernisms: it is generally affirmed, in other words, that these
newer buildings are popular works, on the one hand, and that they respect the
vernacular of the American city fabric, on the other; that is to say, they no
longer attempt, as did the masterworks and monuments of high modernism, to
insert a different, a distinct, an elevated, a new Utopian language into the
tawdry and commercial sign system of the surrounding city, but rather they seek
to speak that very language, using its lexicon and syntax as that has been
emblematically "learned from Las Vegas."
On the
first of these counts Portman's Bonaventure fully confirms the claim: it is a
popular building, visited with enthusiasm by locals and tourists alike
(although Portman's other buildings are even more successful in this respect).
The populist insertion into the city fabric is, however, another matter, and it
is with this that we will begin. There are three entrances to the Bonaventure,
one from Figueroa and the other two by way of elevated gardens on the other
side of the hotel, which is built into the remaining slope of the former Bunker
Hill. None of these is anything like the old hotel marquee, or the monumental
porte cochere with which the sumptuous buildings of yesteryear were wont to
stage your passage from city street to the interior. The entryways of the Bonaventure
are, as it were, lateral and rather backdoor affairs: the gardens in the back
admit you to the sixth floor of the towers, and even there you must walk down
one flight to find the elevator by which you gain access to the lobby.
Meanwhile, what one is still tempted to think of as the front entry, on
Figueroa, admits you, baggage and all, onto the second story shopping balcony,
from which you must take an escalator down to the main registration desk. What
I first want to suggest about these curiously unmarked ways in is that they
seem to have been imposed by some new category of closure governing the inner
space of the hotel itself (and this over and above the material constraints
under which Portman had to work). I believe that, with a certain number of
other characteristic postmodern buildings, such as the Beaubourg in
Paris or the Eaton
Centre in Toronto, the Bonaventure aspires to being a total space, a
complete world, a kind of miniature city; to this new total space, meanwhile,
corresponds a new collective practice, a new mode in which individuals move and
congregate, something like the practice of a new and historically original kind
of hypercrowd. In this sense, then, ideally the minicity of Portman's
Bonaventure ought not to have entrances at all, since the entryway is always
the seam that links the building to the rest of the city that surrounds it: for
it does not wish to be a part of the city but rather its equivalent and
replacement or substitute. That is obviously not possible, whence the downplaying
of the entrance to its bare minimum.19 But
this disjunction from the surrounding city is different from that of the
monuments of the International Style, in which the act of disjunction was
violent, visible, and had a very real symbolic significance -- as in Le
Corbusier's great pilotis, whose
gesture radically separates the new Utopian space of the modern from the
degraded and fallen city fabric which it thereby explicitly repudiates
(although the gamble of the modern was that this new Utopian space, in the
virulence of its novum, would fan out and eventually transform its surroundings
by the very power of its new spatial language). The Bonaventure, however, is content
to "let the fallen city fabric continue to be in its being" (to
parody Heidegger); no further effects, no larger protopolitical Utopian
transformation, is either expected or desired.
This
diagnosis is confirmed by the great reflective glass skin of the Bonaventure,
whose function I will now interpret rather differently than I did a moment ago
when I saw the phenomenon of reflection generally as developing a thematics of
reproductive technology (the two readings are, however, not incompatible). Now
one would want rather to stress the way in which the glass skin repels the city
outside, a repulsion for which we have analogies in those reflector sunglasses
which make it impossible for your interlocutor to see your own eyes and thereby
achieve a certain aggressivity toward and power over the Other. In a similar
way, the glass skin achieves a peculiar and placeless dissociation of the
Bonaventure from its neighborhood: it is not even an exterior, inasmuch as when
you seek to look at the hotel's outer walls you cannot see the hotel itself but
only the distorted images of everything that surrounds it.
Now
consider the escalators and elevators. Given their very real pleasures in
Portman, particularly the latter, which the artist has termed "gigantic
kinetic sculptures" and which certainly account for much of the spectacle
and excitement of the hotel interior -- particularly in the Hyatts, where like
great Japanese lanterns or gondolas they ceaselessly rise and fall -- given
such a deliberate marking and foregrounding in their own right, I believe one
has to see such "people movers" (Portman's own term, adapted from
Disney) as somewhat more significant than mere functions and engineering
components. We know in any case that recent architectural theory has begun to
borrow from narrative analysis in other fields and to attempt to see our
physical trajectories through such buildings as virtual narratives or stories,
as dynamic paths and narrative paradigms which we as visitors are asked to
fulfill and to complete with our own bodies and movements. In the Bonaventure,
however, we find a dialectical heightening of this process: it seems to me that
the escalators and elevators here henceforth replace movement but also, and
above all, designate themselves as new reflexive signs and emblems of movement
proper (something which will become evident when we come to the question of
what remains of older forms of movement in this building, most notably walking
itself). Here the narrative stroll has been underscored, symbolized, reified,
and replaced by a transportation machine which becomes the allegorical
signifier of that older promenade we are no longer allowed to conduct on our
own: and this is a dialectical intensification of the autoreferentiality of all
modern culture, which tends to turn upon itself and designate its own cultural
production as its content.
I am
more at a loss when it comes to conveying the thing itself, the experience of
space you undergo when you step off such allegorical devices into the lobby or
atrium, with its great central column surrounded by a miniature lake, the whole
positioned between the four symmetrical residential towers with their
elevators, and surrounded by rising balconies capped by a kind of greenhouse
roof at the sixth level. I am tempted to say that such space makes it
impossible for us to use the language of volume or volumes any longer, since
these are impossible to seize. Hanging streamers indeed suffuse this empty
space in such a way as to distract systematically and deliberately from
whatever form it might be supposed to have, while a constant busyness gives the
feeling that emptiness is here absolutely packed, that it is an element within
which you yourself are immersed, without any of that distance that formerly
enabled the perception of perspective or volume. You are in this hyperspace up
to your eyes and your body; and if it seemed before that that suppression of
depth I spoke of in postmodern painting or literature would necessarily be
difficult to achieve in architecture itself, perhaps this bewildering immersion
may now serve as the formal equivalent in the new medium.
Yet
escalator and elevator are also in this context dialectical opposites; and we
may suggest that the glorious movement of the elevator gondola is also a
dialectical compensation for this filled space of the atrium -- it gives us the
chance at a radically different, but complementary, spatial experience: that of
rapidly shooting up through the ceiling and outside, along one of the four
symmetrical towers, with the referent, Los Angeles itself, spread out
breathtakingly and even alarmingly before us. But even this vertical movement
is contained: the elevator lifts you to one of those revolving cocktail
lounges, in which, seated, you are again passively rotated about and offered a
contemplative spectacle of the city itself, now transformed into its own images
by the glass windows through which you view it.
We may
conclude all this by returning to the central space of the lobby itself (with
the passing observation that the hotel rooms are visibly marginalized: the
corridors in the residential sections are low-ceilinged and dark, most
depressingly functional, while one understands that the rooms are in the worst
of taste). The descent is dramatic enough, plummeting back down through the
roof to splash down in the lake. What happens when you get there is something
else, which can only be characterized as milling confusion, something like the
vengeance this space takes on those who still seek to walk through it. Given
the absolute symmetry of the four towers, it is quite impossible to get your
bearings in this lobby; recently, color coding and directional signals have
been added in a pitiful and revealing, rather desperate, attempt to restore the
coordinates of an older space. I will take as the most dramatic practical
result of this spatial mutation the notorious dilemma of the shopkeepers on the
various balconies: it has been obvious since the opening of the hotel in 1977
that nobody could ever find any of these stores, and even if you once located
the appropriate boutique, you would be most unlikely to be as fortunate a
second time; as a consequence, the commercial tenants are in despair and all
the merchandise is marked down to bargain prices. When you recall that Portman
is a businessman as well as an architect and a millionaire developer, an artist
who is at one and the same time a capitalist in his own right, one cannot but
feel that here too something of a "return of the repressed" is
involved.
…..
Such an
effort suggests two immediate questions, with which we will conclude these
reflections. Can we in fact identify some "moment of truth" within
the more evident "moments of falsehood" of postmodern culture? And,
even if we can do so, is there not something ultimately paralyzing in the
dialectical view of historical development proposed above; does it not tend to
demobilize us and to surrender us to passivity and helplessness by
systematically obliterating possibilities of action under the impenetrable fog
of historical inevitability? …
NOTES
1 Robert Venturi and Denise Scott-Brown, Learning from Las Vegas, (Cambridge, Mass. 1972). [return]
2 The originality of Charles Jencks's pathbreaking Language of Post-Modern Architecture (1977)
lay in its well-nigh dialectical combination of postmodern architecture and a
certain kind of semiotics, each being appealed to to justify the existence of
the other. Semiotics becomes appropriate as a mode of analysis of the
newer architecture by virtue of the latter's populism, which does emit signs
and messages to a spatial "reading public;" unlike the monumentality
of the high modern. Meanwhile, the newer architecture is itself thereby validated,
insofar as it is accessible to semiotic analysis and thus proves to be an
essentially aesthetic object (rather than the transaesthetic constructions of
the high modern). Here, then, aesthetics reinforces an ideology of
communication (about which more will be observed in the concluding chapter),
and vice versa. Besides Jencks's many valuable contributions, see also Heinrich
Klotz, History of Postmodern
Architecture (Cambridge, Mass., 1988); Pier Paolo Portoghesi, After Modern Architecture (New
York, 1982). [return]
3 Heidegger, "The Origin of the Work of Art;" in Albert
Hofstadter and Richard Kuhns, eds. Philosophies
of Art and Beauty (New York, 1964), p.663. [return]
4 Remo Ceserani, "Queue scarpe di Andy Warhol;" Il Manifesto (June 1989). [return]
5 Ragna Stang, Edvard
Munch (New York, 1979), p.90. [return]
6 This is the moment to confront a significant translation problem
and to say why, in my opinion, the notion of a postmodern spatialization is not
incompatible with Joseph Frank's influential attribution of an essentially
"spatial form" to the high modern. In hindsight, what he describes is
the vocation of the modern work to invent a kind of spatial mnemonics,
reminiscent of Frances Yates's Art
of Memory -- a "totalizing" construction in the stricter
sense of the stigmatized, autonomous work, whereby the particular somehow
includes a battery of re- and pre-tensions linking the sentence or the detail
to the Idea of the total form itself. Adorno quotes a remark about Wagner by
the conductor Alfred Lorenz in precisely this sense: "If you have
completely mastered a major work in all its details, you sometimes experience
moments in which your consciousness of time suddenly disappears and the entire
work seems to be what one might call 'spatial; that is, with everything present
simultaneously in the mind with precision" (W 36/33). But such mnemonic
spatiality could never characterize postmodern texts, in which
"totality" is eschewed virtually by definition. Frank's modernist
spatial form is thus synedochic, whereas it is scarcely even a beginning to
summon up the word metonymic for
postmodernism's universal urbanization, let alone its nominalism of the
here-and-now. [return]
7 For further on the 50s, see chapter 9. [return]
8 See also "Art Deco," in my Signatures of the Visible (Routledge, 1990). [return]
9 "Ragtime," American
Review no.20 (April 1974): 1-20. [return]
10 Lynda Hutcheon, A
Poetics of Postmodernism (1988), pp.61-2. [return]
11 Jean-Paul Sartre, "L'Etranger de
Camus," in Situations II (Paris,
Gallimard. 1948). [return]
12 The basic reference, in which Lacan discusses Schreber, is
"D'Une question preliminaire a' tout traitement possible de la
psychose," in Ecrits, Alan
Sheridan, trans. (New York, 1977), pp.179-225. Most of us have received this
classical view of psychosis by way of Deleuze and Guattari's Anti-Oedipus. [return]
13 See my "Imaginary and Symbolic in Lacan," in The Ideologies of Theory, volume I
(Minnesota, 1988), pp.75-115. [return]
14 Marguerite Sechehaye, Autobiography
of a Schizophrenic Girl, G. Rubin-Rabson, trans. (New York, 1968),
p.19. [return]
15 Primer (Berkeley,
Calif., 1981). [return]
16 Sartre, What Is
Literature? (Cambridge, Mass., 1988). [return]
17 Ernest Mandel, Late
Capitalism (London, 1978), p.118. [return]
want some more Jameson? find it here.




